SELLING THINGS by Orison Swett Marden. The Man Who Can Sell Things, Training the Salesman, Making a Favorable Impression, The Selling Talk or "Presentation", How to Get Attention, Friend- Winner and Business-Getter, Sizing Up the Prospect, How Suggestion Helps in Selling, The Gentle Art of Persuasion, Closing the Deal, Enthusiasm, Meeting and Forestalling Objections, Finding Customers, When You are Discouraged, Know Your Goods, Character is Capital, Keeping Fit and Salesmanship, Etc. 276 pgs. 5x8. Paperback. ISBN: 0-89540-339-0. $25.00.